Business Funding

About Business Funding

For many startups to medium-sized businesses, owners will quickly discover raising capital as a major headache and limiter when considering expansion, improved infrastructure, marketing and brand awareness, corporate structuring, obtaining key personnel and product development.

Too often a good business or business idea never gets off the ground due to a lack of capital or financial backing.

How does a business fund growth and what options are available. There are four main methods that have been around since the dawn of time.  They are Bootstrapping, Banks, Equity Raising and Investors

Other programs, include Government incentive grants and more recently, Crowd Funding have also been below.   


Many government funds come as a grant, they are free to apply for and it's free money that is not repaid. However, access to grants can be highly competitive (Number of applicants to grant funding), lengthy process, time-consuming and costly when others are involved in the preparation process.

Of course nothing in business is really free, so startups founders should consider how much time and energy they want to put into applying for grants.  

However, to get you started, visit the Grant Finder

Crowdfunding / Crowd-Sourced Funding 

This new form of funding has seen recent amendment introduced to the Australian Corporation Act to protect the interest of investors

Crowdfunding is normally associated with artists and businesses to fund a project using a crowdfunding websites such as Birchal and Pozible

Crowd-Sourced Funding while also using the above websites may involve investing in a managed investment scheme or Australian Financial Services (AFS). 

In 2017, the Australian. Government introduced an amendment to the Corporations act to regulated Crowd-Sourced Funding (CSF) by start-ups and small and medium-sized companies to raise money from the public to finance their business.  There are serious consequences for breaching these laws so seek advice before you start to raise funds.  

RG 261 Crowd-Sourced Funding Guide and Offer template for companies 

RG 262 Crowd-sourced funding: Guide for intermediaries

Bootstrapping (Self funded)

Bootstrapping is a term used in startup circles for companies that aim to grow the business using their own money or with a line of credit (Eg. Personal bank loan or credit cards) 

Most businesses and owners start bootstrapping to get it off the ground and started. Some businesses over time remain self-funded, while others eventually need the cash injection to fuel growth and potentially tap into experts and investors.



Bank Loans

The main source of debt financing is through a loan, usually with a bank. With a loan, the principal amount needs to be repaid and interest over a period of time. Banks are not risk takers, so they will also take security over personal assets of the business owners. 

Therefore, the capacity of a business to finance growth is somewhat limited to the capacity of the owners to provide security, often in the form of first mortgage finance over the family home. The advantage of debt finance is that, once the loan is repaid, the owners retain one hundred per cent of the business. 



Equity Raising

An alternative to debt funding is capital or equity raising. A common way to raise private capital is to bring in a business partner, perhaps someone already known to the owner or an outside investor, often called an angel investor. 

The investor puts money into the business in exchange for a share of the business. All shareholders of the company gain revenue through paid dividends based on the share holding. (A share of company profits normally calculated at the end of the financial year)

Dividends are not to be confused with wages or consultancy fees paid separately to the shareholders as work performed. Dividends can be considered as paying interest on the capital raised.   Most companies pay a share of profits back to shareholders while retaining a majority of the profits to fund further growth. 

The advantage over a loan is that there is no interest, no debt to repay and no security required. However, there is now another part owner who will expect a say in running the business and may also have a different exit strategy. Angel investor are often difficult to locate and normally insist on special terms or conditions around terminating the arrangement if the relationship fails.



Passive Shareholders (Retail & Wholesale Investors)

Passive shareholders provide a different approach when it comes to raising capital from a number of passive shareholders. These investors invest money with an expectation of profit by way of dividends and/or growth in the share price of their shareholding. They have no involvement in the strategy or day-to-day running of the business. If they become dissatisfied with the company’s performance they can sell their shares.

In Australia, the actions of companies and its executive team are governed by the Corporations Act.

In general terms, the Corporations Act prohibits smaller type businesses approaching the public for capital without a prospectus (See note below). The law does, however, provide a limited opportunity for small businesses to raise capital.

Under Class Order 02/273 (2001 Act), small businesses may raise capital under what is called the 20/12 Rule under Section 708. Under these provisions, small business owners can raise up to $2 million from up to twenty ‘Retail or Wholesale’ investors in a twelve-month period.

Retail Investors are normally smaller investors, "Mum & Dad Investors" not acting on behalf of a larger corporation while wholesale investors are normally investment groups or larger organisations. As Retail Investors are smaller, the level of effort to provide understanding becomes a greater consideration when raising capital.

Advertising is restricted and only personal offers can be made. The class order extends the $2 million cap to $5 million if the capital is raised through an Investment Board that operates a business introduction or matching service such as ASSOB, Paragon, Axant to name a few.

People resident overseas and ‘Sophisticated Investors’ (Informed investors), are not counted, so it is possible to finish up with a lot more than twenty investors. See above.

Capital may also be raised through an "Offer Information Statement" (OIS). While not a prospectus, it requires a higher level of disclosure than under the 20/12 Rule and must be registered with Australian Securities and Investments Commission (ASIC). Funds raised can be up to $10 million less any capital previously raised and restrictions on advertising do not apply. A small business may elect to raise initial capital under the 20/12 Rule and then look to raise additional capital under an OIS. An OIS also enables listing to a stock exchange before seeking an "Initial Public Offering" (IPO).

Raising capital from a number of passive investors requires an investor-friendly environment to gain confidence that their funds will be correctly used and that every thing is above board. A Private Company (Pty Ltd) requires only one director, there is no need to produce audited accounts and the majority of shareholders can restrict shares from being transferred, with no reason. For a Passive Shareholder, this is not a satisfactory environment. A more attractive environment is to set up or convert the existing Private Company to an Unlisted Public Company. A Public Company depending on its turnover will need to appoint an auditor, have its financial affairs and reports audited annually, a board appointed and Annual General Meeting held with proper notice, agenda and reports.

Having established the right vehicle, it is also necessary to structure the initial share offer to attract investors. For example, what is the composition of the board? What skills can be acquired by creating a board with experienced people who have previous board experience? This will be an additional comfort to shareholders. (Minimum of 3 directors are required) A well-selected board with relevant industry knowledge, experience and a network of contacts will greatly assist in attracting early stage investors.

Investment Boards - Unlisted companies using a matching service such as ASSOB can become listed for around $5,000. However, a business will need in the order of $15,000 to $30,000 to cover other costs including: governance fess, consultants, creation of prospectus and investment documents, business plan, budgets, board creation, investment events, listing fees etc. Most of these companies also take a commission of funds raised in the order of 5% to 8%

Listing on a stock exchange requires the issue of a prospectus and a whole new compliance regime. The most well known exchange is the ASX (Australian Securities Exchange). It has the biggest Australia marketplace, but a company probably needs to be capitalised at around $50 million to attract broker interest and cover the listing and compliance costs.

The NSX (National Stock Exchange) is a stock exchange for SMEs (small to medium enterprises) and is often regarded as a precursor to an ASX listing. The NSX has lower listing requirements and is certainly cheaper. In both cases, shares must be traded through a broker and, in the case of the NSX, a nominated adviser will be needed to guide the company through the process. 



What is Prospectus

A formal legal document, which is required by and filed with ASIC, that provides details about an investment offering for sale to the public. A prospectus should contain the facts that an investor needs to make an informed investment decision.  Click here to download the ASIC RG228 Perspective disclosure for retail investors.