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In recent years, additional domain verification has been required by email sending applications such as MailChimp to avoid email spamming and blocking.
To help ensure your emails reach your recipients' inboxes, set up custom DomainKeys Identified Mail (DKIM) authentication for your domain and include Mailchimp in your Sender Policy Frameworks (SPF) record. Inbox Service Providers (ISPs) like Google, Yahoo, and Microsoft, use DKIM and SPF authentication as a way to scan incoming emails for spam or spoofed addresses. Emails that fail authentication are more likely to arrive in a spam or junk folder.
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